Infrequently Asked Questions
Scheduling speakers for events brings up plenty of questions. Often, the questions we get aren’t the ones people should really be asking. Below are some questions people should ask (and have answered) more often.
Why do I need a speakers bureau to schedule a speaker? Isn’t an agent just a middleman?
Yes, the agent is a middleman. Most speakers rely on an agent or bureau to negotiate the best fee for them with regard to the sponsor’s needs. A good agent works hard for both the speaker and sponsor and knows how to balance the needs of both without offending the expectations of either. Simply put, an agent has better access to speakers and knows how to negotiate a better deal for the sponsor. Remember speakers, NOT SPONSORS, pay the agent.
Can I afford to schedule a speaker?
Depending on the objectives for your event, can you afford not to? Great speakers are effective at communicating not only their message, but yours.
Will a speaker work on contingency if the purpose of my event is to raise money?
It’s rare, but yes, it does happen. Keep in mind that if a speaker is working on contingency they will likely require a percentage of money raised at the event rather than a set fee. Your organization could end up paying far more for a speaker who works on contingency.
Does the length of a speaker’s presentation determine how much they get paid?
No… with rare exceptions.
How do I know if a speaker is a good fit for my event?
This is where a good agent comes in. Agents know the speakers they work with and know their areas of expertise. Unless you know the speaker personally, trust the agent.
Do speakers ever waive their fees?
Occasionally.
How can my non-profit organization justify the expense of hiring a top-notch speaker?
Hiring a top-notch speaker is not an expense. It’s an investment.
Will a speaker guarantee to raise a certain amount of money for my organization?
No. They will guarantee you a top-notch presentation that will inspire most attendees. Who you invite to attend your event will determine how much money you raise.
What if a speaker has to cancel at the last minute before my event?
Such circumstances are addressed in your agreement with the speaker.
Who handles publicity for the speaker and my event?
Generally the sponsor is responsible for publicizing their event. We’ll gladly put you in touch with a public relations firm to handle publicity for your event. Be sure to ask about this service.
How can I, the sponsor, treat a speaker so that when they leave they can tell others of their positive experience with my organization?
DON’T:- Pick the speaker up in a Pinto station wagon
- Provide lodging at Motel 6
- Take them to Taco Bell or McDonald’s for meals
- Chauffeur them around town to show them off to your friends
- Unto others as you would have them do unto you.
How can I, the speaker, treat a sponsor so that when I leave they can tell others of their positive experience with me?
DON’T:- Assume anything.
- Be gracious, friendly, well-rested, prompt, excited, professional and profound.
